Why Courage Comes Before Confidence in Multifamily Investing

The Secret Every Successful Real Estate Investor Learns

Many aspiring multifamily investors believe they need confidence before they can:

• Raise capital.

• Analyze deals.

• Build a team.

• Leave their W-2 job.

• Start a syndication business.

But the truth is exactly the opposite.

Confidence isn't where success begins. Courage is.

Confidence is not the starting point.

It's the result.

Just like cash flow is the outcome of good investing, confidence is the outcome of repeatedly taking courageous action.

The investors who appear fearless today weren't born that way.

They simply learned to act before they felt ready.

Confidence Is an Effect, Not a Cause

Most people think confidence creates action.

In reality:

Courage creates action.

Action creates competence.

Competence creates confidence.

This is what psychologists often call the confidence-competence loop.

Think about your first multifamily deal.

At the beginning:

• You didn't feel confident underwriting.

• You didn't feel confident speaking with brokers.

• You didn't feel confident raising money.

But by taking action repeatedly, your skills improved.

And over time, confidence naturally followed.

The lesson?

Don't wait to feel confident. Act courageously first.

Every Investor Has a Mountain of Fear

Behind every successful operator is a private battle nobody sees.

Maybe your mountain looks like:

• Fear of losing investor capital.

• Fear of making the wrong acquisition.

• Fear of disappointing your family.

• Fear of market uncertainty.

• Fear of failure.

Every real estate entrepreneur carries these concerns.

The difference isn't the absence of fear.

The difference is the willingness to keep climbing despite the fear.

Courage doesn't mean you're fearless.

It means you're willing to move forward anyway.

1. The Courage to Be Yourself

In today's world, it's easy to compare yourself to other investors online.

Social media can make it feel like everyone else:

• Raises millions effortlessly.

• Owns hundreds of units.

• Has everything figured out.

But great investors don't win by copying everyone else.

They win by operating from authenticity.

Ask Yourself:

• Am I building a business I truly want?

• Am I chasing someone else's definition of success?

• Have I given myself permission to build life on my own terms?

Some investors want large syndications.

Others prefer smaller partnerships.

Some prioritize scale.

Others prioritize freedom.

There is no single right answer.

The courage to be yourself is one of the greatest competitive advantages you can have.

2. The Courage to Express What Matters

Many entrepreneurs struggle to communicate:

• Their vision.

• Their fears.

• Their needs.

• Their boundaries.

As a result, they suffer silently.

This can affect:

• Marriages.

• Business partnerships.

• Team culture.

• Investor relationships.

Strong leaders communicate clearly.

That doesn't mean having all the answers.

It means having the courage to speak honestly.

Questions Worth Asking:

• Have I clearly communicated my goals to my spouse?

• Have I expressed my expectations to my team?

• Have I shared concerns with my partners before problems become crises?

Healthy communication creates healthy businesses.

3. The Courage to Lead

Leadership in multifamily investing isn't about titles.

It's about responsibility.

Whether you're:

• Leading your family,

• Leading investors,

• Leading employees,

• Leading vendors,

leadership always comes with uncertainty.

Every leader eventually asks:

• What if I make the wrong decision?

• What if I fail?

• What if I let people down?

Those questions never completely disappear.

But great leaders continue serving despite the uncertainty.

Because leadership isn't about perfection.

It's about contribution.

4. The Courage to Serve Rather Than Seek Recognition

The best investors think beyond themselves.

They ask:

"How can I create value?"

Instead of:

"How can I look successful?"

Ego-driven leadership seeks applause.

Service-driven leadership seeks impact.

When you genuinely focus on helping:

• Residents,

• Investors,

• Employees,

• Communities,

you create businesses that outlast market cycles.

Contribution builds trust.

Trust builds influence.

Influence creates opportunity.

5. The Courage to Be Vulnerable

Some of the strongest leaders are also the most humble.

They are willing to say:

• "I don't know."

• "I made a mistake."

• "I need help."

• "You see something I don't."

This is especially important in multifamily investing.

No operator can see every risk.

The best leaders intentionally create environments where:

• Team members can speak freely.

• Partners can challenge assumptions.

• Feedback is welcomed.

Humility isn't weakness.

It's one of the greatest strengths a leader can possess.

6. The Courage to Keep Showing Up

This may be the most important form of courage.

Because building a real estate business is rarely glamorous.

There will be:

• Failed deals.

• Market downturns.

• Investor objections.

• Partnership challenges.

• Unexpected expenses.

• Personal hardships.

Yet successful investors keep showing up.

Day after day.

Year after year.

Not because it's easy.

But because their mission matters.

Sometimes your efforts won't be recognized immediately.

Sometimes the rewards come much later.

But consistency compounds.

And over time, the courage to continue becomes confidence.

Why High Performers Prioritize Courage

Research on high performance consistently shows that top performers share one common characteristic:

They take bold action.

They don't wait until they feel ready.

They don't wait until fear disappears.

They act.

Because they understand that confidence is built—not gifted.

Practical Questions for Multifamily Investors

This week, ask yourself:

Where am I waiting for confidence instead of choosing courage?

Maybe it's:

• Calling a broker.

• Attending a networking event.

• Launching your podcast.

• Raising capital.

• Hiring help.

• Having a difficult conversation.

• Taking the next step toward your first acquisition.

Whatever it is, remember:

Confidence doesn't come before action.

Confidence is the reward for action.

Final Thoughts

Every successful multifamily investor you admire once felt unqualified.

They once doubted themselves.

They once feared failure.

But they moved forward anyway.

Because courage comes first.

And over time, confidence follows.

In multifamily investing, bold action today becomes confidence tomorrow.

TRANSCRIPT

what's your demon? I was like oh
0:03
interesting.
0:05
Our topic today is a very powerful topic
0:08
that confidence is not the beginning
0:10
part. It's actually courage. Confidence
0:13
is not as much as we think a choice.
0:16
It's more of an effect of the thing. A
0:18
lot like money is not the thing that you
0:21
create. It's the effect of what you do.
0:24
The leading becomes the facilitation of
0:26
the vision that that they're going
0:28
towards. It's a bigger purpose behind it
0:32
that requires a certain amount of
0:33
humility and vulnerability to say that
0:35
you know what I could be wrong here.
0:37
Tell me my challenges. And this is one
0:39
of the things leaders really good
0:40
leaders struggle with as well. Thank you
0:42
for joining us here for this video.
0:45
We've noticed that there are certain
0:46
percentage or a high percentage of our
0:49
audience haven't uh subscribed to our
0:51
channel. If you can please click on the
0:53
button to subscribe the channel uh to
0:55
the channel, it will help us create more
0:57
content. that will help us which will
0:59
help us reach more amazing people like
1:01
you to support them, serve them. So,
1:03
please click on the subscribe uh uh
1:06
button uh and I'll see you on the next
1:08
video. Thank you. Bye. Our topic today
1:12
is a very powerful topic. I've already
1:14
heard a few of you just actually talk
1:16
about that even in the way that you're
1:18
sharing your lessons.
1:20
And the topic goes like this. Courage
1:25
comes first. Confidence follows.
1:28
Courage comes first and confidence
1:30
follows.
1:33
A lot of times when we think of
1:35
confidence, the confidence to show up,
1:37
the confidence to be yourself, the
1:38
confidence to be a great businessman,
1:41
the confidence to lead your family or
1:44
your community, the confidence to lead
1:46
your team, the confidence to take risks.
1:49
Um we think of confidence as the the
1:53
thing that helps you but I look at
1:55
confidence a lot like the effect. In
1:57
fact actually this distinction came from
1:59
one of my coaches um who said that
2:02
confidence is not the beginning part.
2:04
It's actually courage. Confidence is not
2:07
as much as we think a choice. It's more
2:10
of an effect of the thing. A lot like
2:12
money is not the thing that you create.
2:15
It's the effect of what you do when you
2:18
work on a business for a long time, a
2:20
model for a long time or you save or you
2:22
invest or whatever. The money is the
2:24
effect of that.
2:27
Confidence is in a lot of ways is the
2:30
effect of the momentby-moment choices
2:33
towards that you make that is courageous
2:36
and bold. I'll share a quick story.
2:38
Actually, I went upstairs. It's amazing
2:40
how these synchron synchronicities
2:42
happen. I went up upstairs about um 30
2:46
minutes ago. My my kids were sitting
2:48
with my wife and they do their
2:49
homeschooling stuff. They were making
2:51
these uh drawings and I was I sat there
2:54
for a few minutes with them and I asked
2:57
them what was going on and my wife's
2:59
like, "Oh, we're we're drawing our
3:00
demons." I'm like, "Huh, that's
3:02
interesting. What's that?"
3:05
And uh and they were all drawing and I
3:07
could see somebody's drawing like a a
3:10
dark cloud over somebody's head. Another
3:12
person is drawing. My little daughter is
3:15
drawing all kinds of colors and she's I
3:17
asked her what that was like, "Oh,
3:19
that's those are all my emotions." And
3:21
my wife is like, "Oh, that's a dark
3:23
color of my thinking." Like just going
3:25
all over the place, something to that
3:26
effect. And and they were all drawing
3:28
every version of it. And my wife asked
3:29
me
3:31
uh she's like, "Well, what's your
3:32
demon?" I was like, "Oh, interesting."
3:36
And I wasn't I didn't have time to sit
3:37
draw, but I explained like, "Well, what
3:39
what does your demon look like?" And I
3:40
said, "It's like a big giant mountain of
3:44
fear."
3:45
And she's like, "What color is it? It's
3:47
it's black. It's dark. And what is it
3:51
saying?" He's like, "Well, you're not
3:52
going to be able to climb it."
3:55
And every day I show up to climb that
3:58
impossible mountain. And that is the the
4:01
the mountain of uh responsibility that I
4:05
hold for my family, for my team, for my
4:07
business, for my community, for the
4:09
things that I model. I could be
4:11
completely wrong. I could be completely
4:13
going the wrong path. It's possible. I
4:15
could be getting so many things wrong
4:17
cuz I have gotten them wrong in the
4:18
past. And that that is something I have
4:21
to kind of acknowledge to a certain
4:23
degree. And there's a part of my mind
4:24
that's incredibly afraid of breaking
4:27
things down. But then there's another
4:30
part of me that wakes up every morning
4:32
is thankful and just shows up with
4:35
courage and makes a choice to show up
4:39
even within that darkness of the cl of
4:41
the mountain
4:44
even in days when I I don't see a way to
4:48
climb over it.
4:51
And we all have those demons within us
4:54
and we all show up. And I want to talk
4:56
about that
4:58
choice that you make pretty much every
5:00
day. And I I want to talk about
5:01
different angles of those choices that
5:04
we make. And um the way I've framed it
5:08
um is courage is the daily choice.
5:12
Confidence is the effect of choices over
5:14
time. And we actually have a term for it
5:17
in psychology as well. It's the
5:18
confidence compet competence confidence
5:21
loop. As you develop competence in
5:24
whatever you're doing, you will
5:25
naturally develop confidence and then
5:27
that confidence feeds the competence
5:29
more. Example might be is that you might
5:33
not know how to underwrite a deal, but
5:36
you you're making a choice, a courageous
5:38
choice to sit down and figure this out
5:41
and test it out with the risks that's
5:43
involved whether you learn it or not.
5:45
Then test it out in the real world. And
5:47
over time, as you do this over and over
5:49
and over and get feedback in the
5:50
process, be part of a community and all
5:51
that stuff and do a couple of deals that
5:53
might not be the greatest deals over
5:56
time now you feel the confidence to show
5:59
up and do more of this. So that's more
6:01
of an effect that develops, but the
6:03
day-to-day choices were more of courage
6:06
that developed your competence in
6:08
different areas. So I want to kind of go
6:10
through different part of parts of your
6:12
life because a lot of times and and
6:15
speaking to what Greg said, it's the we
6:18
don't take the time to reflect on the
6:20
lessons that are learned in the
6:22
day-to-day basis. And usually it there's
6:24
gold in our own experiences and our own
6:27
thought processes and emotions as we go
6:29
through our life. So, I want you to kind
6:31
of locate these these golden lessons so
6:36
one you can learn from them quickly and
6:37
two you can quickly pass it on to those
6:39
around you whether they be your
6:41
children, your team members, your
6:43
family, your community, whoever it might
6:44
be. But, uh, unless you learn the
6:47
lessons, it's very hard to not repeat
6:49
the mistakes. And second, it's very hard
6:53
to pass those on, whoever you're passing
6:55
it on to. And my hope as a leader is
6:57
that I pass on the lessons that I've
6:58
learned as quickly as possible without
7:01
destroying the thing that I'm trying to
7:02
do. So the first one of those areas that
7:06
we make a choice, a courageous choice to
7:09
show up is we can it's a and it is a
7:13
choice. It is not an easy choice because
7:15
as soon as you attach courage to any of
7:18
these things, it is a hard thing to do.
7:20
The first one is the courage to be.
7:24
It's simply the courage to be yourself.
7:29
Which means that
7:32
you want the choice that you're making
7:34
every day when you show up is how can I
7:37
be more of the thing the person that I
7:40
know that I am inside versus the person
7:42
that I need to appear in front of others
7:45
because of some societal pressure
7:48
whatever that might be. And that's the
7:50
thing that stops a lot of people to do a
7:51
lot of things. For example, they might
7:54
not show up authentically in their own
7:55
relationships. They might not show up as
7:57
the person that they want to be. They
8:00
might not show up with themselves. They
8:01
might not even admit the things that are
8:03
bothering them to themselves. One of the
8:06
most the weirdest is mo most
8:11
hard things to process. Even as a coach
8:13
on the other side when I'm sitting down
8:15
with clients a lot of times when they
8:16
share something
8:18
you can tell and they will even say it
8:20
that I've never even thought I I've
8:22
never even acknowledged this to myself
8:24
that I want to be like this or I want to
8:27
do this thing because they haven't even
8:30
given themselves permission to be and
8:32
sometimes that permission is to go start
8:35
something risky sometimes that
8:37
permission is to just rest and not be
8:41
controlled by our fears and so many
8:43
things. Sometimes that's that's to just
8:46
be left alone, to create a boundary that
8:48
you know what, I'm going to take that
8:50
time for myself. Sometimes that's to
8:52
express something to to draw or to write
8:55
or to to go for a walk, whatever that
8:58
might be. I've had clients who, for
9:00
example, they have moved to a whole
9:01
different place, beautiful place they
9:03
live in. People would die to be in those
9:05
places. They end up moving there. After
9:07
a few years, they forgot that there's a
9:10
reason they wanted to be there. It was
9:11
to be in nature, but they were stuck in
9:14
an office every day.
9:16
They had the means to do it, but they
9:18
weren't giving themselves the permission
9:20
to be
9:22
because they didn't exercise the choice
9:24
for courage. The courage to be. And then
9:27
the second one I want to share is the
9:29
courage to express.
9:32
Need to fix this thing. Oh, the courage
9:36
to express. What is that?
9:39
There's something powerful and beautiful
9:40
about the human mind is um is that we've
9:44
developed a few ways to express
9:45
ourselves. Uh some of those ways are
9:48
similar to other animals like our body
9:50
language, our tonality, our um the way
9:54
we our facial expressions look like.
9:57
Those are very subconscious. A lot of
9:59
times we can train ourselves to know how
10:01
to show up in those ways. That's one
10:02
form of communication. But I'm speaking
10:05
a lot of times um and I went through
10:07
this journey too is where I didn't have
10:09
the abil ability to express the
10:12
complexity of what I was feeling inside
10:15
with words
10:17
with words and with actions.
10:21
A lot of people struggle with that and
10:22
we've been given the gift of language
10:24
but we have not taught how to use that
10:27
language. How do I express myself with
10:30
the language? Whether that's in writing,
10:32
whether that's in speaking, or whether
10:34
that's in sharing something. How do I
10:37
express what is inside of me? For for 30
10:40
years of my life, I didn't feel like
10:42
anybody would ever understand what I had
10:44
inside of me. I had this fear of being
10:47
misunderstood. I had this fear of being
10:49
judged. I had this fear of all kinds of
10:51
stuff. So, I didn't use the the gift
10:54
that I was given, the language to
10:55
express what was inside of me. Now that
10:58
can show up in different forms.
11:00
For some people they might be a poet.
11:02
For some people they might be a writer.
11:04
For some people they might be speakers.
11:06
For some people it just might be in
11:08
their day-to-day life. They're not
11:09
expressing what's real for them. They
11:12
might not be sharing that you know what
11:14
I'm struggling with this thing.
11:16
Or they might not be sharing that I this
11:19
is what I want out of my life. And I've
11:22
seen people go through some horrendous
11:23
things from developing all kinds of
11:25
illnesses that they themselves associate
11:28
the cause to now we're learning from
11:30
sciences that we can activate certain
11:32
genes because we haven't dealt with
11:35
certain emotions over time. I won't go
11:38
into the details of that but there is a
11:40
relationship between our our nervous
11:42
system our biological system and our
11:44
thinking process and how we express
11:46
ourselves.
11:47
There are people who have sacrificed
11:49
quote unquote sacrificed their lives by
11:52
simply just not expressing that this is
11:54
the kind of life that I want because
11:55
they were afraid that they would not be
11:57
accepted if they accepted if they shared
12:00
that thing and it has a for example for
12:03
the longest time I I used to feel this
12:05
tension in my throat
12:08
this tension where I didn't know what
12:10
that was and as soon as I started
12:11
expressing myself more I realized that
12:14
that tension started going away it
12:16
literally my body telling me to express
12:18
what's on your mind. And we also live in
12:21
a world where expressing yourself can
12:23
sometimes feel like it'll get people in
12:25
trouble.
12:27
And that's not just out in social media,
12:29
like even in with your own loved ones.
12:31
That's not a good place to be in. And
12:32
and that means thinking about how do you
12:35
want to structure your family, your
12:36
community, your team? How open do you
12:38
want to be with them? And do you want it
12:40
to be created in the image of the
12:43
greater society that might be corrupt
12:44
you want to create? So that is an
12:46
important. So it takes courage to
12:48
express what is important to you. And
12:51
and again all none of these are easy.
12:55
The the next one is the courage to lead.
13:00
And that's and this is one of the
13:02
identities that I actually purposely
13:03
give to every member that comes into our
13:06
community. Even if they don't think of
13:07
themselves as a leader, I will tell them
13:09
the first person you're leading is
13:10
yourself. Even if you don't think you're
13:12
leading anybody else. And then the next
13:14
step is how are you going to lead
13:15
others? And that is a choice. And it's
13:18
going to come with all kinds of fearful
13:20
thoughts like who am I to lead? Who am I
13:23
to do this? Or
13:25
what if I can't lead them? What if I
13:28
mess this up? And that was the mountain
13:29
that I'm talking about. When I started
13:31
thinking of myself as a leader, not with
13:34
the the idea that oh, I need to make
13:35
sure I lead these people need to listen
13:37
to me and I have the authority. It it's
13:39
more like how can I serve the people
13:40
around me? How can I lead them towards a
13:42
positive direction? So, I had the sense
13:44
of contribution in mind. But what if I'm
13:46
wrong in the process process? What if I
13:49
take the wrong risks? What if I put my
13:51
family at risk? What if I put my
13:53
community at risk? What if I put my team
13:54
at risk? What am I if I these are all
13:57
like real challenges.
14:00
This is why it takes the courage to
14:02
takes courage to show up and lead
14:04
yourself every day and also lead those
14:06
around you. It's a choice.
14:10
And then confidence to lead comes much
14:12
later on.
14:13
Next one is courage to contribute which
14:15
I think is connected to leadership
14:18
because if you if you take somebody who
14:20
says you know what I've accepted my
14:22
choice to lead my family but there is no
14:24
sense of contribution and service
14:25
involved in there. It almost always
14:27
comes from ego from a place of I want to
14:30
be right. I want to take them where I
14:31
want to take them. But there's little
14:33
service and contribution which means
14:35
that you're not even thinking about the
14:36
needs of the people around you. Whether
14:39
it's the needs of the individual people
14:40
in your family in your community and
14:42
your team or the need of the
14:44
organization or community whatever it
14:47
might be you're thinking about oh how am
14:48
I going to look if I lead these people?
14:51
That's where a lot of ego will come in.
14:54
So it takes courage to think about
14:58
leading other people and knowing the
14:59
consequences of those things. For
15:02
example, that could be in your home with
15:03
your kids. I can almost guarantee
15:05
everybody, no matter what direction
15:07
they're taking their children, there
15:08
will be parts of it you're going to get
15:10
wrong. You're going to parts of it
15:12
you're going to break down. If you're
15:13
leading a team, you're going to mess
15:15
things up. If you're leading a business,
15:18
you're going to mess things up. But what
15:20
I look for is a net positive effect. And
15:23
I think the reason why I look for that
15:26
is one, I have to acknowledge that I'm a
15:27
human being. I'm going to make mistakes.
15:29
Two, I'm going to have to acknowledge
15:30
that I'm a part of an ecosystem that I
15:33
need to serve. That could be my family,
15:35
team, community, whatever that is. And I
15:38
need to do my part. And if that
15:40
intention is not there, leading almost
15:42
always goes towards let me gratify
15:46
myself from an egoic perspective. and
15:48
everybody has the potential including me
15:50
to go towards there.
15:54
The next one which comes hand in hand is
15:57
the courage to be vulnerable. What does
16:00
that mean? Uh I've written a few things.
16:03
Um and a lot of times when we think of
16:05
vulnerability, we think of showing
16:06
emotional expression of some kind. It's
16:08
not just that. It's it could be that.
16:11
But it could be the courage to admit
16:12
that you're wrong.
16:14
It could be the courage to say sorry for
16:17
what you did to show remorse. It could
16:20
be the courage to admit that you don't
16:23
know something. You need support. It
16:26
could be the courage to say that you
16:27
know what I'm struggling with this
16:29
thing. And a lot of leaders struggle
16:32
with that because they feel like they
16:33
need to know everything. But some of the
16:34
best leaders I've seen is they actually
16:36
always go back to the their team and
16:38
say, you know what, here are the things
16:40
that I know and here are the things that
16:41
I don't know. let's work together on
16:43
this. The leading becomes the
16:45
facilitation of the vision that that
16:48
they're going towards. It's a bigger
16:50
purpose behind it.
16:53
That requires a certain amount of
16:54
humility and vulnerability to say that
16:56
you know what I could be wrong here.
16:57
Tell me my challenges. And this is one
16:59
of the things leaders really good
17:01
leaders struggle with as well because
17:03
they will say that and the people don't
17:05
trust them enough to say that you know
17:06
what no you you're wrong in this area.
17:08
you're this is not the right way to go
17:10
about things or this is the thing that I
17:12
see that could be a challenge and you're
17:13
not seeing it. They haven't created
17:15
enough of a safe environment for them to
17:17
get the feedback that they need to lead.
17:20
So a lot of really good leaders, they
17:22
try their best to find out how can I
17:23
create that safety so I get the right
17:25
feedback
17:27
because I can't see everything. I have
17:29
the blind spots all around me.
17:33
And finally,
17:35
this is the thing that um I want
17:37
everybody, everybody, regardless of what
17:40
they're doing, where they are at, they
17:42
are doing this dayto-day. The courage to
17:46
show up and continue.
17:49
You wake up every day and you fight the
17:52
same battles that you were fighting the
17:53
day before and you've been doing it for
17:55
weeks and months. That's the battle to
17:57
deal with your internal challenges, your
17:59
thoughts, your body, your emotions.
18:01
That's the battle to figure out how you
18:03
communicate the things that matter to
18:05
you. That's the battle to figure out how
18:08
to understand other people around you.
18:10
That's the battle to show up even when
18:13
things get difficult. Whether those
18:14
difficulties are financial, whether
18:16
those difficulties are when there's
18:18
illness in the family or there's death
18:19
in the family. That's the battle to wake
18:23
up every day and still have the
18:25
intention to be grateful no matter
18:27
what's going on. and you work through
18:29
everything by showing up and continuing.
18:32
It takes courage to do that. There are
18:34
people who check out. There are people
18:36
who give up.
18:38
And there are lots of people like that.
18:40
But the fact that you're showing up is
18:42
important and it matters to you or to
18:45
somebody in your life. They might not
18:47
even express that today. It might be
18:49
decades later. It might be after you're
18:51
gone that they express that gratitude.
18:53
One of the most powerful things that
18:54
I've seen is uh leaders who were there
18:57
thousands of years ago, most people
18:59
didn't even care about them at the time.
19:01
They had very small followers. I mean,
19:02
one famous character is Jesus for
19:04
example. If you take the character of
19:05
Jesus, he had very few followers when he
19:08
was alive. Now, hundreds of millions of
19:11
people now follow his message. Why?
19:14
It wasn't important for him to for
19:17
people to follow at the time. What was
19:19
important for him to was to have the
19:20
courage to deliver that message. Same
19:22
thing with lots of other people like
19:23
Socrates. He was not the most famous
19:26
person. In fact, he was looked at
19:27
negatively. Same thing with lots of
19:29
other leaders that if you have any
19:31
leader that you admire and I can almost
19:33
guarantee that the first few years of
19:34
their life as a leader recognized was a
19:37
very difficult part time and they
19:40
accepted it because they understood that
19:41
the bigger mission and purpose was
19:43
important for them. And I'm giving those
19:46
big extreme models, but in your life, in
19:50
your family, you might have to do that.
19:53
And you might have to pause on people
19:55
recognizing the efforts.
19:58
It's I'm not saying don't ask for the
20:01
recognition or acknowledgement. You can
20:02
do that. But you might not get the real
20:06
recognition much later on. And that
20:08
takes courage to show up because you
20:10
know in your heart in your conscience
20:11
that you're showing up with a purpose
20:13
because it is important to you in your
20:15
value system not because of something
20:17
other people are doing. You show up in
20:20
your life in your business in your sense
20:22
of mission and purpose because you show
20:24
up like that. And all these pieces takes
20:27
courage momentby-moment decisions that
20:30
add up to you developing confidence in
20:32
yourself.
20:34
And speaking to Greg's point, confidence
20:36
in your own intuition, confidence in to
20:39
lead your family, confidence to connect
20:42
with people, confidence to take risks,
20:44
confidence to lots of things that are
20:46
that is essential for you to move
20:48
forward.
20:50
And also last point, this is one of the
20:54
categories and when you look at high
20:56
performers, this has been researched a
20:58
lot. One one out of five categories that
21:02
is essential for them to create the life
21:04
worth living and advancing way above the
21:07
average than most people. And we're
21:10
talking about top 15% of the world's
21:12
highest performers.
21:14
One of the things that they think about
21:15
consistently is how can I show up with
21:17
courage? That's why two of the words
21:19
that I have and even my one of my
21:22
identity words when I realized this was
21:24
you know what I'm going to show up
21:26
boldly no matter what and then even my
21:28
one of my words on the on the on my
21:31
success side is bold action. If I'm not
21:34
take if I'm not showing up boldly,
21:37
whether it's the way that I express, the
21:38
way I show up, or I'm not taking bold
21:41
action, then I'm not measuring the right
21:43
things.
21:44
And both of those are choices.